ABOUT COLIN BOVET

COLIN BOVET
As a CMO at a B2B tech company, I ran all our marketing initiatives from content marketing to channel strategy. I created a marketing funnel strong enough that our sales team didn't have to do any prospecting. Each month my process generated hundreds of leads from medium-sized to Fortune 100 companies.

When I left my role as CMO to consult full-time, I had an advantage - I knew what CMOs and founders want in a consultant.

Because of my experience, I take a holistic approach to marketing for my clients that goes far beyond any one strategy or channel. This is my Growth Approach - and I'd love to share it with you.

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CRM Strategy

We specialize in helping businesses set up and use CRMs for full-funnel insights. We are a HubSpot Gold Partner.

WEBSITE CREATION

WEBSITE CREATION

Whether you need a brand-new website, a touch-up to an existing site, or some new landing pages, we've got you covered.

PAID SEARCH

PAID SEARCH

Paid search can be one of the fastest ways to generate new leads. We specialize in B2B LinkedIn and Facebook advertising.

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YOU NAME IT

From channel partnerships to pricing strategy, we know more than just Marketing 101.We'll be honest about what we know - and what we don't.

SEO AND CONTENT

SEO AND CONTENT

We know how to create content that not only compliments your brand but also ranks for SEO and moves buyers through your pipeline.

OUTBOUND MARKETING

OUTBOUND MARKETING

Not enough qualified leads coming to you? We have years of experience with both high-volume and highly-targeted email marketing campaigns.

AUTOMATION

AUTOMATION

We can automate your marketing with the right martech tools, product integrations, and workflows for your business.

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B2B BRANDING

Your brand voice and style should resonate with your target market. We can help create personas and a brand that speaks to them.

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FAVORITE CLIENTS

Cloudstaff: Modern Outsourcing

Cloudstaff is an established outsourcing company that recruits talented staff in the Philippines and retains them with top-of-the-line perks and culture.

GrowthApproach is helping to lead Cloudstaff's US market expansion, including full HubSpot CRM implementation, marketing & sales alignment, agency management, lead generation through multiple channels, and website strategy.

 

Cloudstaff

 

ScreenCloud

ScreenCloud is a global digital signage software provider. Their headquarters are in the United Kingdom, but they are expanding into the US market and building a sales team here.

GrowthApproach worked with ScreenCloud to generate targeted leads through:

  • Outbound email marketing
  • LinkedIn advertising

Screencloud

DirecTech Labs

DirecTech Labs is an enterprise software and AI company with a focus on the direct selling industry.

GrowthApproach has helped DirecTech Labs with multiple marketing campaigns, including copywriting, creating a print brochure, a pitch deck, completely redesigning and launching their website, running a crowdfunding campaign, and running paid ads.

DirecTech Labs

BetterWorld

BetterWorld is a managed services and telecom solutions provider for small and medium businesses.

With a working relationship of more than one year, GrowthApproach has helped manage a complete website overhaul and relaunch, navigate the addition of several new product lines, create all-new branding and marketing materials, run paid ad channels, optimize content & SEO, and grow organic traffic by 30% in three months.

BetterWorld

CyberGRX: Enterprise Risk Management

CyberGRX is the largest third-party risk exchange.

GrowthApproach is helping the team with marketing & sales alignment, ensuring that top sales reps can use the tools available to them to succeed.

 

CyberGRX